Produce small orders at the cost of large orders
100 orders of 100 EUR should cost no more in our factory than one order of similar content at 10,000 EUR.
A large selection is a great thing. A detailed consultation too. A friendly back office is nice.
Expensive, of course.
We make variable modular systems. For technicians who create, not consume.
We believe that a technician does not need advice for our products.
We know that our products are used so widely that we could not give application advice even if we wanted to.
So what exactly does a back office do, apart from being nice? Do you want to pay for that?
We are a digital factory outlet for technicians. We leave these functions out.
We do not do less of them. We do not do them at all.
Instead we concentrated on two steps:
When our customer can do his technical planning in our system, and his order is passed on fully automatically to the operator in the workshop...
When the operator in the workshop, automated by our software, handles many small orders like one large one...
And when communication with the customer is fully automatic...
Then there is no longer any reason to sell small quantities at a higher price per piece than large ones.
Then a single technician using our system can buy at the same price as a customer with 10,000 EUR per order.
That is our goal. That is our contribution to the Maker / Do it yourself movement. That is what makes our prices possible.
A real digital factory outlet for everyone. Trying to create less waste.
We know that working with us takes some getting used to.
Goals we did not reach stay on this page too, with the explanation and our response.
100 orders of 100 EUR should cost no more in our factory than one order of similar content at 10,000 EUR.
Packing 100 small parcels should cost as little more as possible than one large customer pallet.
Shipping several small parcels should cost as little more as possible than one large customer pallet.
We mean above all overlengths (over 1.2 m gross) and freight. For example 4 parcels of 2 m and 20 kg each, compared with a matching special-size freight pallet.
In the middle of Covid we accepted that this goal cannot be reached across Europe.
Of course we still ship to every country. What is not competitive is only shipping out of one single location.
Shipping very far from one location can hardly compete with a local logistics provider working inside one region, such as the Iberian peninsula.
That is why our shipping cost abroad looks high next to a local supplier: you are paying for a border or a distance, not for a margin.
For overlengths above 1.2 m gross and for freight, this cost gap is larger than our entire added value.
So we stopped trying to make the distance cheaper and started producing closer, that is regionally. Hence the new goal: small plants at the cost of a large one.
Run small plants at costs similar to one large central plant, with a reduced range of capabilities.
This goal came out of the shipping goal: if we cannot bridge a distance cheaply, the plant has to stand on the other side.
We build the capabilities up step by step, prioritised by what customers in the region actually order.
And we show the customer transparently and dynamically that, and how, he is then using a more complex system.
With an automated interface, that transparency is a necessary precondition.
That means: what can be ordered nearby, the waiting time for delivery from a distant plant, shared savings when distant plants are used well, and extra cost for speed if needed.
A platform for application advice at no extra charge, for everyone.
Today this looks like a job for AI. And AI will do it really well, eventually.
Ordering from outside the EU should be as easy as ordering inside it: same shop, same process.
With automated bureaucracy. Slightly different in every country and constantly changing.
Not our favourite topic, but more regions are coming.
Promised.